Tom Woodhead's Book Reviews

Books I have found useful and enlightening over the past few years:

• The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
  
  
• In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, by Merrill R. (Rick) Chapman.
  
  
• The CRM Handbook: A Business Guide to Customer Relationship Management, by Jill Dyché
  
  
• Living on the Fault Line: Managing for Shareholder Value in Any Economy, Revised Edition, by Geoffrey A. Moore.
  
  
• Good to Great: Why Some Companies Make the Leap... and Others Don't, by Jim Collins.