When it comes to creating and maintaining a website, whether it's a personal site where you blog about the local vegan bakeries in town or a website dedicated to your training centre operation, you need to keep it as updated as possible. Everyone will come check out your website a couple of times to see what new content you've added to it but if all you have is a post that's months old nobody will continue coming to your site.
It's all about content. Content, content, content. Content is one of the most important factors when it comes to having a popular website. So you need to make sure that you keep updating your site with content. If you're a Mississauga dentist running your own site then make sure there's content on there that's useful to your clients such as how to prevent gingivitis or what you need to do in order to maintain a healthy and shiny set of teeth.
Whatever your site is about, be it a site that sells customized front license plate brackets or a site about fantasy football tips, in addition to having content that's up-to-date, your website's content also needs to be relevant, clear, concise, and if you're reporting on real events, people, places, things, etc., it also needs to be factual. You can't just go around making up stuff. Eventually you'll get caught and will have to face the consequences.
You should find that once your site is full of content that you will be getting a whole lot of visitors to the site. If not then you might want to consider hiring a firm to update your site to make it search engine optimal.
For now, just focus on filling up your site with some great content. Once you do that people will come to your site. You just have to entice them first with some worthwhile content. If you write about sports, don't just report the sports news, analyze it, critique it, and come at sports a different way that will make you stand out above the rest. There are millions of sports websites all over the world. You have to do something to get people to click on your site and not theirs. The same can be said for any industry. Remember content, content, content.